Collections Presented by Wanna Buy A Watch?

True North celebrates the art of the vintage aesthetic, the ability to find stillness in time, and analog beauty in a tech-crazed world.

Driven by a lifelong passion for these horological icons, my goal is to create vintage-inspired watches in a modern and affordable context. A watch that is durable enough to travel with you on all of life’s journeys and inexpensive enough to feel comfortable using the tool functions these watches were designed for.

Use it, scratch it up, and let the patina tell its story. Your story.
Time is one thing we can’t get back. Let’s enjoy watching it go by.

Each unique piece is hand finished and assembled at our Los Angeles studio.